FUTURE PERFORMANCE TECHNOLOGY LIMITED
SALES, MARKETING AND CUSTOMER RECORDS RETENTION POLICY
TYPE OF DATA
Bought in mailing lists and associated contracts.
1 year for mailing lists.
6 years from expiry or termination for contracts (12 years for contracts executed as a deed).
Best practice for mailing lists
Limitation period for contracts
Marketing database records (e.g. lead generation, meeting feedback, contact data etc.).
2 years from last contact
Customer relations database records (e.g. call centre records, queries, meeting feedback, account history etc.).
6 years from last contact
Business need and limitation period.
Order fulfilment records.
6 years from completion
Limitation period and accounting requirement.
Business and compliance need.
Evidence of consent to marketing (including electronic marketing).
While consent valid
6 years from date consent withdrawn or ceases to be valid
Market research, marketing campaigns
2 years from completion
5 years from publication
Customer complaints handling
6 years from settlement or closure
Business need and limitation period
Website analytics reports from cookies and other similar technology